You're not missing opportunity because you lack ideas.
You're missing it because your message isn't converting them.
You’ve built something meaningful — a proven offer, loyal clients, and a reputation for excellence — yet it still feels like traction takes too much effort.
Leads stall.
Sales slow down.
Visibility doesn’t translate into opportunity as it should.
That’s not a marketing problem.
That’s a communication alignment problem.
Every unclear message has a cost.
Momentum and Money.
Vague language erodes trust.
Inconsistent positioning confuses buyers.
Unspoken credibility keeps you invisible to the right clients.
All of that quietly drains the two things that matter most in business -
The Clarity to Conversion Diagnostic is where we stop that drain.
It's a premium 90-minute private session designed to identify the exact communication patterns that are capping your revenue - and show you how to fix them.
in 90 minutes...
We'll uncover why your message isn't compounding - and how to turn it into conversion.
Clarity - Does your message communicate value that sells?
We'll locate the language gaps that blur your differentiation and slow down decision-making.
Credibility - Are you signalling authority at the level you're playing?
We'll evaluate whether your presence matches your expertise - and where under-communication is costing trust.
Consistency - Are you compounding or confusing your market?
We'll identify how fragmentation across platforms, pitches, and posts weakens conversion flow.
This isn't a copy edit. It's a business clarity diagnostic built for founders and leaders who want their visibility to produce measurable growth.
We'll examine your communication system through The Three Conversion Pillars.
What you'll walk away with
A prioritized action plan to realign your message-to-market flow for higher engagement, easier sales and faster growth.
A Next-step conversion roadmap
I'll help you connect the dots between how you communicate and how you convert - so you can take smarter, faster action
A 90-minute private session
A personalized summary of your visibility score across the Three Conversion Pillars, with targeted recommendations to improve traction.
Your clarity to conversion diagnostic report
Book Now
You're a founder, CEO, or expert-led service provider ready for growth that actually feels sustainable.
You've outgrown marketing tactics that don't tie to revenue.
You want your visibility to mean something - to attract, convert, and compound.
If you've ever thought, "We're saying all the right things, so why aren't people buying?" this Diagnostic is your answer.
What this is not
- 🚫 A content calendar
- 🚫 A funnel teardown
- 🚫 A quick-fix marketing trick
Your investment includes
- 90-minute private session
- Personalized Clarity-to-Conversion Diagnostic Report™
- Next-Step Conversion Roadmap™
Optional Add-On:
🗒️ Messaging Tune-Up Review (+$127)
Add a tear down review of one live piece of content (LinkedIn post, bio, or pitch).
I’ll show you exactly where clarity breaks down and how to rewrite it for impact and conversion.
How it Works
It really couldn't be more simple.
You're 90 minutes away from unblocking the revenue that's currentLY stuck behind vague comms.
Book your Diagnostic.
Pay and instantly receive your private scheduling link.
Fill in a short intake form.
5 focused questions about your goals, current messaging, and growth targets.
Meet for 90 mins.
We'll map your comms bottlenecks & translate them to actionable priorities.
Report & Roadmap.
Within 5 business days, you'll get your personalized analysis and next steps.
Because clarity isn't just a marketing buzzword.
It's the most effective performance multiplier for your business.
Once you see exactly where your message leaks momentum, everything about growth gets easier.
You'll know what drives conversion - and what to stop doing for good.
Ready to see what your message is costing you and how to fix it?
PS. I only open a limited number of these each month.
If you've been sensing that disconnect between the results you deliver and the recognition and revenue you get, this is where we close that gap - for good.
I recently spent a few hours with Erin, and it was hands down the best money I’ve spent on marketing support in ages.
Her insights were strikingly obvious yet completely overlooked by us, and she gave concrete tactics I was able to apply the same day.
Kathryn Toope,
VP Marketing, Verecan Group
I had Erin help me find my golden thread. After years of innovating, packaging services and helping clients, I felt like I had lost the central core. Erin helped me find the true essence of what I do for clients.
The output of our work together was way more than I expected — in all the best ways.
Wendy Brookhouse,
Founder, Black Star Wealth
"Every once in awhile in your business career you get the chance to work with a Rockstar. Erin and SSN have been the most powerful, thoughtful, insightful and inspiring group of people we have ever worked with. "
Scott Clark
President,
Clark Communications
"[Erin and her team at SSN] have given us a newsroom-in-a-box that functions at a level we simply couldn’t achieve internally. The efficiency and professionalism are next level."
Randal Tomada
VP Content & Communications,
IWK Foundation
"Erin has fantastic ideas and suggestions on how to bring content to life through blogs, images, Pinterest, videos and more. She stays up to date on social media and content trends and applies them to the work she does for us."
Bethany Hagan
Home Hardware
"Working with Erin on Hoover Canada campaigns has been fabulous. She brings not only creativity and thoughtfulness to the segment content, but years of industry understanding and insight - both as an on-air host and a producer."
James Kinder
Birchall and Associates
Katie O’Brien
Marketing & Communications Coordinator
Sackville Business Association
"Erin was our first speaker of the morning, and she instantly brought such a fantastic energy and light to the room. If you want to inspire a room of attendees, I highly recommend hiring Erin!"
"We had no idea how to structure and strategically use our content before our sessions together. [Erin] helped us gain an understanding of exactly what to do with our content and how to amplify it to reach our audience.”
Atlantic Blockchain Company
"Here's my Erin Trafford story. I've been following Erin on her journey for sometime and watching her evolve from broadcaster to entrepreneur to thought leader. Erin Trafford is one of the true thought leaders, no bullshit. "
Scott Clark
President,
Clark Communications
"To anyone thinking of Erin for an in-person or virtual event, I would say that you can expect the perfect blend of professionalism and personality, presenting information that is riveting, and keeping her incredibly useful concepts and ideas fresh. "
Aminah Hausermann
Project Coordinator
Digital Nova Scotia
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