The Narrative Advantage Blog

For the longest time we were taught to ‘market’ by ‘messaging’ what our ideal client wanted to hear. But now that we are in the age of AI and communications, that approach to a personal brand is failing. It sounds performative and sanitized. So what do true leaders do now? How do you create an […]

If content that used to work has stopped landing, your ideas probably aren’t the problem. Your plan is. Most senior leaders in 2026 are still running content strategies built in 2019, and those strategies were designed for beginners who needed help producing volume. In this LinkedIn Live, communications and media strategist Erin Trafford explains why […]

About a week after the closure of six radio stations in Canada, and there are mounting questions, comments and concerns about why talk radio and specifically news radio isn’t making a roaring comeback. Why aren’t companies relicensing frequencies and just restarting new news stations? Why isn’t it that simple? Well, in this episode, Erin breaks down the […]

Anyone paying attention to Canadian media and radio likely saw this day coming. In this impromptu, completely unplanned and unscripted episode, Erin reacts viscerally to the news that Rogers Radio turned off the station she once worked at – Halifax’s News 95.7 In this raw, emotional and eye level episode, Erin cuts to the core of […]